3 posts · archived by year
Writing
Essays, case studies, and research notes.
§ 01
2026
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01 /
Five sub-sites in six months — when a student council utility becomes an ecosystem
5 sub-site ใน 6 เดือน — เมื่อ utility สโมสรเริ่มกลายเป็น ecosystem
How WebCUVETSMO grew from a project-approval workflow into a five-vertical CUVETSMO Labs ecosystem (ai · imaging · web3 · vettobe · docs) — and why each one needed to be a separate site instead of a tab inside one app.
build-in-public · case-study · cuvetsmo · ecosystem · vet-tech · indie-builder · thailand
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02 /
Editorial pro + scrapbook personal — the 3-brand visual design decision
ดีไซน์แบบ editorial กับ scrapbook — ทำไม 3 brand ไม่ใช่ 1
Why my professional site looks like an academic magazine, my personal site looks like a hand-cut scrapbook, and my gaming channel looks like a Minecraft block grid — and how each visual choice maps to a specific audience's trust signals.
design · build-in-public · personal-branding · ux · typography · case-study
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03 /
Building My Online Identity in 7 Days — Live Sprint Case Study
สร้างตัวตน Online ใน 7 วัน — บันทึก Sprint แบบ live
Live case study of a 7-day sprint to build a canonical online identity for a fourth-year veterinary student. Architecture decisions, name-collision discoveries, free SEO multipliers, and a 3-tier brand strategy.
build-in-public · online-identity · seo · case-study · personal-branding · vet-student · indie-builder
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